Do you follow the best sustainable fashion bloggers? Yes? Good, let’s update your following list. If not, then I have to ask, what are you doing on social media?
I know we usually talk about sustainable fashion brands or ethical fashion brands, or how to elevate your personal style while not having a negative environmental impact, but today we are switching things up.
With the fast fashion industry being one of the biggest social issues our planet is facing, many people feel tempted to try the minimalist approach and sustainable practices in order to make a positive change. Having in mind my personal journey over recent years, I know the world of sustainable fashion is not an easy one to live in. However, it is worth learning about what sustainable fashion is all about.
That’s why I decided to speak not only as Savina, the plant-based living influencer, but as Savina who follows and gets inspired by all the amazing people you will find down below. Although the term ‘ethical fashion influencer’ could be coined in many different ways, they are simply those who implement sustainability-focused initiatives, who would support the small business owner, and who are sharing their sustainability journey with thousands of followers through their sustainable fashion websites.
Trust me, it was not easy to make the selection, because I took a look at way too many sustainable fashion blogs before finding ones that haven’t switched from high-quality blog content to pointless TikTok videos. #SorryNotSorry, I still see too many of them.
Check them out!
THE TOP 10 SUSTAINABLE FASHION BLOGGERS TO FOLLOW RIGHT NOW:
1. STYLE BY SAVINA – @savinaofficial
Humble or not, I can’t make a list of sustainable fashion bloggers and not include myself in it. If you are paying your first visit at STYLE BY SAVINA right now, let me do the pleasantries. My name is Savina, I’m a UK-based style blogger, originally from Bulgaria, passionate about ethical fashion, minimalism, capsule wardrobe, and sustainable living. I’m certainly not perfect, but I’m openly sharing my journey and sustainable fashion articles, in hopes to inspire others to live more simply and be more mindful of their daily choices, and the impact they have, especially when it comes to fashion. Follow along, and let’s save the world!
2. SUSTAINABLY CHIC x Natalie Kay Costello – @sustainablychic
Natalie Kay Costello has an extensive background in fashion and made the ultimate decision to switch in 2014. Realizing how the industry and businesses actually work, she felt the urge to change her approach. After a year and a half of blogging, Natalie became a full-time sustainable fashion influencer and hasn’t looked back since. Her blog covers a variety of topics. Since she’s already a mom, a part of it is dedicated to parenting and all the variables coming with it. If there’s one way to describe it, her blog is sustainably chic.
3. SUSTAINABLY KIND LIVING – @sustainablykindliving
I find Danielle’s story very inspiring. Sure, living from paycheck to paycheck is how a lot of people function, but the face behind Sustainably Kind Living wanted more. She moved to a small Italian village and threw away the idea of a ‘perfect’ life. Instead, she went full force and started doing what she does best – educating how to be sustainable and kind – to our minds, to our bodies, to ourselves. Her credo? Empowerment, community, knowledge, and transparency. We love that, don’t we?
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4. STYLE BEE – @leevosburgh
I don’t know if you already follow Lee (the Bee) Vosburgh, but make sure to make up for your mistake if the answer is NO. Using her own words, when she’s not working on new posts, you’ll find her cuddled up with her corgi, Dobby or listening to records with her husband Dave. Bee’s account is the go-to place for thoughtful style inspiration you will want to follow all day, every day. I love how she is serving the best of both worlds when we talk about elegance and casualty.
5. HER SIMPLE SOLE – @hersimplesole
As a petite girl myself, I do know it’s easy to dress amazing even if you are under 5’5. However, it’s exciting to see other content creators also take care of the matter. If you want to know what’s the correct way to style wide-leg pants and maximize your capsule wardrobe, or how to dress when it’s cold AF outside, give @hersimplesole’s Instagram page a follow. If you want more than that – and trust me, you will – head to Sharon’s blog space where she covers a wide variety of topics, including food, home decor, etc.
6. THE HONEST CONSUMER – @thehonestconsumer
We know that the idea of conscious consumerism can be overwhelming. And by overwhelming, I mean OVERWHELMING. In the beginning, the face behind @thehonestconsumer felt like sustainable fashion is all about minimalism and neutrals, which didn’t fit her perspective. Then she understood everyone has a different way of understanding mindful living. After all, you can buy a fuchsia bag to be your only purchase for the year, while someone else can stock the 12th beige trench in their closet. It’s a good idea to keep an open mind.
7. THRIFTS + TANGLES – @thriftsandtangles
I’ve always admired girls who can do it all and do it like it’s the easiest thing ever! Tyler Chanel is a model who got a degree in psychology but also does graphic design, marketing, and licensing. She kicked off her lifestyle blog Thrifts + Tangles in 2012 to document her natural hair journey, but once the posts started attracting visitors who had *a lot of* questions, she started talking about second-hand clothing, sustainability, and everything that comes in between. Take a look at her Instagram feed as well, her smile is contagious.
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8. JESSICA HARUMI – @jessicaharumi
Jessica is a slow fashion and conscious lifestyle blogger. She knows how and where to score the best sustainable wardrobe basics, so you can look like a million dollars without spending a million dollars. Her YouTube channel is full of useful videos on the matter, while the eponymous blog feels like a visual diary you will definitely want to jump in. Oh, certainly check out her ‘1 month in a carry-on suitcase’ video! How have we lived before?!!
9. USE LESS WARDROBE – @useless_dk
Signe is a former fashion designer, so it’s safe to say she knows a thing or two about the industry. Now she’s a certified style coach and color consultant who helps her audience to pick the right clothes and say goodbye to fast fashion brands. As she says herself, Signe doesn’t have FOMO and is already dedicated to the important things in life and only the important things in life. Starting with those pieces that will stand the test of time and make you glow inside and out.
10. GITTE MARY – @gittemary
It was 2015 when Gittemary kissed impulsive shopping and the latest trends goodbye and started living and professing the zero waste lifestyle and plastic-free POV. If you head over to her part of the digital space, you will find a lot of recipes and practical tips on how to reduce your trash, and how to buy less and smarter. She also hosts lectures, classes, and workshops, so if you feel tempted to know more, ask for more. That brings us to the truth of all truths – words don’t matter as much as actions do.
Obviously, the fashion world could use a fashion revolution, but it takes a village. It could start with not using and throwing away plastic bottles, buying cruelty-free beauty products, or simply giving a damn about social justice.
I’m not talking about building a new life, just about living a real life – where little things such as who shows up on your Insta feed could make a difference. Again, I’m not saying you should unfollow all the Kardashians, just that a single item on a social media post could be the turning point.
Sustainable living is the way forward. Let these sustainable fashion influencers and ethical fashion bloggers show you how.
This post was all about sustainable fashion bloggers.
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What a great list! I already followed some and found some new to follow! The person who introduced me to sustainable fashion was Chicprofessor and she would be a good addition to your list. I also like Conscious by Komal and Tess Montgomery. Thanks so much for sharing ?