Hi, I’m Savina, a UK-based style blogger passionate about ethical fashion, minimalism and sustainable lifestyle.
I’m here to help you curate a good, versatile wardrobe with timeless pieces you can always rely on, so you can style more whilst spending less.
My goal is to inspire you to live more simply and intentionally and be more mindful about your daily choices, especially when it comes to fashion.
Some fun facts about me…
- I’m Aquarius. I like to keep it real, and I have strong opinions about eve-ry-thing. Don’t try to argue with me. 😀
- The most important thing for me is my family. I have a younger sister who can easily get away with being my twin. But we are two years apart, hehe. She is my best friend.
- As of January 2021, I’ve switched to a plant-based diet with the intention to fully convert to veganism. Seriously, this was THE BEST decision of my entire life.
- I currently live in London, but my dream place to live is in a small house/wooden cabin in nature. In a forest, by a lake, a river, or the ocean.
- I LOVE cats. If you’re a cat person too, that automatically makes us friends. Say hi on Instagram.
- Did I mention that I can’t function without my iced oat lattes?!
Let’s get a bit more personal…
So now you know a little bit about who I am. In this paragraph, I want to share why I’m doing what I’m doing. What’s the story behind STYLE BY SAVINA and what made me take the sustainable minimalist route.
8 years ago I created this blog with the intention of sharing my daily outfits, everyday thoughts, and my own personal journey in the fashion industry. At the time, I was a first-year student at the University of Jean Monnet in Saint Étienne, France.
I was 21, I had never lived on my own before, let alone in another country (I’m originally from Bulgaria). My biggest dream back then was to become a fashion editor in a magazine. O, and to have a massive walk-in closet like Carrie Bradshaw.
I didn’t know anything about sustainability or minimalism. I just wanted to have lots of clothes and work a job that combines my two passions – styling and writing.
Fast-forward to 2020 when I lost my dad to cancer. This event shook my whole world. My dad has always been my number one biggest supporter of everything I do, including this blog.
I didn’t know how to move forward. It just all seemed pointless. Eventually, I found the strength within myself, but that happened when I made certain changes in my life.
At the beginning of 2021, I switched to a plant-based diet with the intention to fully convert to veganism. I did that because when my dad got ill, I started reading a lot – and trust me I mean A LOT – about nutrition, how food affects our body and mind, etc. I was the one who was encouraging my dad to eat clean plant-based foods during his cancer battle. Because I truly believed in its healing power.
So it was only a matter of time before I started to practice what I was preaching.
Switching to a plant-based diet was, hand to heart, the best decision of my life. It brought so many positive changes with it. I started learning more about how to be ethical in every aspect of my life, including my fashion choices. Then I got into minimalism and living a more mindful, eco-friendly, and sustainable lifestyle, which made me realize that these are all topics I’m actually very passionate about and information that I want to share.
I remembered that I have a platform where I can do that. A platform, that is just sitting there, waiting for me to get back to it when I’m ready. This blog! The blog that my dad believed in SO MUCH even when I did not.
So, from an ‘every-now-and-then outfit share’ place, I transformed STYLE BY SAVINA into a destination for minimalist, sustainable and ethical fashion inspiration. A little style corner you can refer back to when you want to learn more about vegan clothing, how to build a minimalist wardrobe, or just need some effortless neutral outfit ideas.
I truly believe that it’s possible to be happy with less. To learn to detach from our possessions in order to make room for more of the things that really matter in life – like time spent with people we love and experiences we enjoy. And we will discover how, together.
Join me on my journey towards a more intentional & sustainable life.
Welcome to STYLE BY SAVINA.
P.S. If you’re a brand, and you have an interest to work with me, visit my Contact Page.