Are you ready for minimalist makeup brands to simplify AND level up your beauty routine at the same time? Yes? Then let’s go.
If this is not your first visit at STYLE BY SAVINA, you know that over here we talk mostly about fashion. While thinking about what direction the blog should take in 2022, I realized that it’s high time to explore all aspects of the minimalistic lifestyle. Over the next few months, you’ll find more useful tips and stories that will give you some hacks and tricks to make certain aspects of life a little easier.
You probably don’t need me to go into great detail about what minimalist makeup is. We can all agree it’s all about owning those beauty essentials that your skin, eyes, lips, body, and nails need. Without heavy formulas, without feeling like you have put a mask on your face, without making others wonder if you are that girl from Instagram. Just a toned, hydrated glow. Yes, it might not sound very simple, but it’s necessary to pay attention since we are living in an era that lets Instagram define us both IRL and online. But more importantly, it’s good for our health.
I believe that the ‘less is more’ approach lies beneath the ultimate minimalist makeup routine, so I had no other choice but to scout the best minimalist makeup brands. Let’s dive in, shall we?
9 Essential Minimalist Makeup Brands For A Naturally Beautiful Look:
Maybe you don’t need a special introduction because you are already well aware of Glossier, but let’s talk for a minute. The brand’s CEO says that when she launched the company, she wanted to make beauty as important an element of personal style as fashion. And she did!
Glossier actually started as a platform sharing expert beauty tips, makeup tutorials, and product reviews online. Their strong and passionate audience got immediately drawn to this POV and ever since 2014, everyone has been falling in love with their 100% cruelty-free skincare, body, and makeup products.
The same applies to their fragrances. It’s no wonder that many celebrities are amongst the die-hard fans of brands like Glossier. The likes of Ciara and Hollywood’s hottest IT girls—Megan Thee Stallion and H.E.R.
Hourglass’s team believes beauty and integrity should be synonymous. That’s why they are doing everything possible to put this belief in every makeup enthusiast’s agenda. Ever since they got in the beauty business, Hourglass has stood against animal testing. Extra kudos for that!
Their products could undoubtedly convince you that luxury and sustainability do go hand in hand if all done right. Best known for the Mini Veil Mineral Primer and the Vanish Seamless Finish Foundation Stick. You should totally give the brand a try during your next shopping spree. Not that you need an excuse. It’s a long-term investment in your best minimalist makeup appearance.
Minimalist makeup products mean nothing if the brand behind them does not profess both simplicity and transparency. Say hello to Typology! Hunting down the best ingredients throughout Europe, these people have managed to create an extensive skincare line featuring serums, moisturizers, and other products that promote naturally beautiful and clear skin.
That, as we all know, is the starting point of any makeup look. You can finish the perfect one with products from their hair range. Plus, every order arrives in glass or recyclable plastic packaging, so in case you want that Parisian look everyone in ‘Emily In Paris’ falls for, just head over to typology.com.
If the beauty industry is a small family, Delilah is the caring big sister. It’s a PETA-certified, cruelty-free vegan brand, which means only one thing – a total win-win for every eco-minded minimalist and makeup aficionado.
Delilah have never used ingredients or sold to markets where the aforementioned is not a hard pass. Since the beginning of last year, they are also a hundred percent vegan. If we could use the widely popular hashtag, all their products are certainly #EasytoLove. Especially the immensely beautiful neutral eye shadow palettes. Translation: all you need for your go-to minimalist makeup look.
5. Undone Beauty
Last summer, Undone Beauty‘s Water Bronzer got trending on TikTok and dominated the platform with its impressive and loveable formula. While you may not look for beauty recommendations in between various dance interpretations of Jason Derulo’s latest song, Undone Beauty is a real deal.
All their products support the ‘less is more’ philosophy and offer more minimalist makeup for less. The prices are absolutely delightful, so are the results of testing each product. Blame the natural ingredients for that.
6. Milk Makeup
Milk Makeup is a cruelty-free and vegan brand, dedicated entirely to skincare and makeup. Born in downtown New York City, the brand owners believe that beauty isn’t about how you create your look, but what you do in it.
Definitely try their Hydro Grip Primer, volumizing KUSH mascara, Vegan Milk Moisturizer, and Sunshine Skin Tint with SPF 30. Whether you don’t know it or pretend to not know it, sun protection must be applied even when it’s not sunny outside. Yes, I know you’re wrapped up in a coat and hat, but the sun is there, and your face is delicate.
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7. ILIA Beauty
ILIA Beauty is one of the best minimalist makeup brands out there. Really! Trust me when I say the consciously selected ingredients are good for the skin and deliver vivid color, impactful application, and a glamorous-looking result.
You certainly don’t have to be a beauty whiz because their simple yet effective products, which Rosie Huntington-Whiteley, Kourtney Kardashian, and Olivia Wilde adore, do it all. One thing that your minimalist makeup kit definitely needs is their lip balms. They are just making your lips look fuller and bolder all day. Any day.
8. Honest Beauty
While many celebrities do love the sustainable perspective, Jessica Alba has been actively shaping it for a very long time. Started in 2011, the actress’s label has been expanding since, but just recently I’ve fallen in love with the beauty side of this simple makeup brand.
All Honest Beauty products are natural, organic, and cruelty-free, so if you are looking for a new addition to your minimalist makeup collection, make sure you take Alba into consideration. Not every piece will make you look like a movie star, but you’ll still be shining bright. Like a diamond, you could say.
9. RMS Beauty
It really doesn’t matter if you have five minutes or five hours to spend in front of the mirror, RMS Beauty promises good results at more than a good price. The team uses living ingredients (think coconut oil and vitamin E) for all their products, so expect a natural and healthy-looking complexion in no time.
Make sure you try the radiance locking primer and the volumizing peptide mascara. Yes, all products are actually cruelty, gluten, GMO, paraben, nano, sulfate and, phthalate-FREE. I know it sounds too good to be true. But it’s good, and it’s true.
This post was all about minimalist makeup brands.
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