Learning how to become a fashion blogger is simple enough. You start a blog, do some fashion writing, and post it online. Done. However, if you want to be a successful fashion blogger that actually generates a full-time income and reaches a large audience, then there are a lot of things to consider.
Below you will find a series of steps that summarise the best way to start fashion blogging, and the best practices to become a successful blogger. All with the end goal of you having quality blog posts that get a lot of readers. Here are the important things you need to do.
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1. Figure out your niche
Knowing your target audience is VERY important. These are the people you will be thinking about with every decision you make about your blog. This first step will impact most choices you make from this point onward. By knowing who it is you’re writing for, the more likely you are to please them and create loyal followers that keep coming back for more.
A helpful exercise to do is to imagine your ideal reader. Think about what they are like as a person. What gender are they? How old? What are their interests? Hobbies? Dislikes? Build a personality you can connect with, and give them a name. When you write your content to this person, it prevents you from trying to please everyone and getting lost among the crowd. It also helps your style of writing stay personal, which resonates with the reader.
Here’s a fashion blog example. If the fashion niche is ‘high-end luxury designer fashion’, then perhaps the ideal reader is a female, in her mid-to-late thirties. She’s established herself in her career and earns a high income that reflects her position. She appreciates the finer things in life and only wears the top designers’ most recent pieces. She always shops in stores because has to feel the quality. Her free time is spent shopping, watching Sex And The City reruns, and fine dining with her very close friends.
Let’s call her Carmel. Now every post will be written to her. Now not everyone is a ‘Carmel’. But those who are like her and share similarities will connect with your writing, and they will love it. These will be your hardcore followers.
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2. Brainstorm topics and find Google questions people ask in your chosen niche
Content creation starts with knowing what to write about. Once you have your niche, the next step is to find your topics. Continuing with the example above, the niche of ‘high-end luxury designer fashion’ can still be split into a few different areas. Using Google Analytics we can find what related topics are trending, and what people are generally searching for.
We can find what Carmel is searching for! Here are some examples of topics that could be covered by this blog: Designer New releases, Latest trends, Upcoming trends, Fashion houses news, Up and coming designers, Who wore what at New York fashion week, and How to style the best brands. Now, these all cover different areas, but they are all related to the same niche. So the chances are Carmel will be happy to read all of them.
A good fashion blogger knows what their audience wants to hear about, and gives it to them in high-quality content. It may seem like a lot of work, and it is. But if you want to be one of the top fashion bloggers, that’s what it takes. Your hard work will pay off though. Keep on top of current trends and be sure to use search engine results to find what is appearing at the top. This is a key indicator of what people are searching for and clicking on.
3. Pick 3 main pillars or topics
Continuing on from narrowing down your niche, this step will help position your blood in the right place on the internet. When it comes to choosing your topics, you want to be specific enough to pull in your target audience, but enough of a wide range that it isn’t only 10 people in the world that are interested.
Having three main topics helps do this. These popular topics will be the pillars of your blog. Every blog post you do will fall under one of these categories, which all sit under the umbrella of your niche. Using the broad term ‘high-end luxury designer fashion (HELDF), the 3 main pillars of the blog could be New Releases, Fashion News, and How To Style. All of these link back to the central topic and are wide enough to provide value to the many Carmels of the world.
Some of your returning audience may just come for one of your pillars. However, there is more chance that if they enjoy one area of your blog, they will enjoy the others, especially if you can seamlessly place links between posts (more on that later).
So using this example, the purpose of all your good content will be to either keep the reader up to date on what is being released in the world of HELDF, update them on the news and gossip involving HELDF people in the world of fashion, or outfit posts educating them on how to style their HELDF pieces and possibly fashion trends.
This structure is a great way to make it easy for your readers to find what they are looking for. The easier it is, the more time they will spend on your blog, and the more likely they will return.
4. Get WordPress hosting
Once you have your ideas ready, you can now start creating your own blog in its little corner of the internet. WordPress is the right platform to start your online presence. What makes it the best choice is the freedom it gives you to personalize your space rather than being stuck with the templates that other places provide.
Top fashion bloggers use it, so you know it’s good. You want your own fashion blog to be how YOU want it, so personalization is key. Now don’t worry if you’re not a computer whizz when it comes to web design. There are plenty of people who can help you with that online. You can look into this in the next step.
The main takeaway here is that you need hosting. A place you build your creation. Think of it as the plot of land on which you will build a home. Once you’ve sorted that, we get to the fun part.
5. Set up your blog
If you’d like a step-by-step breakdown of how to do this part, you can find the Ultimate Guide here. Here’s a quick summary of what you will find. You’ve got your niches, so next, you’ll need to pick a title and URL (your website address). Don’t rush this step, but at the same time don’t put too much pressure on yourself to find the perfect name. You’re aiming for something that makes it clear what your blog is about, but without constricting you too much.
Let’s try with our HELDF example. The name How To Wear The Best may work, but it’s a little too vague and won’t do well in search engines. A title like The High-End Luxury Designer Fashion Blog would do well but limits us in what we can talk about and any adaptation in the future. A balance of the two could be Fashion’s Finest. Simple, understandable, and keeps the blog in the right industry without limiting it. This blog name offers flexibility but would rely on specific blog titles for search engine optimization.
6. Choose a website theme and customize your blog
Using your new host and title, you can then get creative with your theme and color palette, making your blog in your own style. There are plenty of themes available to buy on sites such as Etsy, so you don’t have to worry about making your own.
Etsy is a powerful tool for creators as it had a lot of people who make amazing content to help create a stylish look for your site. There are different platforms you can use for this too. Have a look around and find what suits you and your needs.
Unlike your domain name, you’re free to change your look as much and as often as you like. However, people like consistency so having new looks too often can put people off. But it’s a good idea to update every so often to keep it fresh.
7. Plan your content
Make a list of 20 posts you want to write. These don’t have to be the titles, but an idea of what they will be about.
Depending on how often you plan to publish a new post, this could be used for up to 6 months of content. You can use this plan on your own, or you can use MY Content Calendar + Keyword Planner to make it easier for yourself.
These come with my BLOGGING FOR BEGINNERS BUNDLE where I share my content strategy as a full-time fashion blogger, that you can copy and paste. Planning your content with an editorial calendar helps to organize your time and means you’re more likely to stay consistent with your content production. This consistency keeps you moving in the right direction, and a good fashion blogger is one that keeps moving forward.
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8. Start sharing your content
Releasing your fashion writing out into the world can be scary, but once you’ve done it, it gets a whole lot easier. So don’t put off getting it out there.
Every day your fashion tips are not online is another day they may have helped someone. You don’t have to be a fashion stylist or an Instagram fashion influencer to have a voice in the fashion world.
Talk about your own personal style and fashion designers you like. Regardless of what you talk about, just get it out there. Then once you have, DON’T STOP.
You want to be releasing new content at least once a week. The key here – as usual – is consistency. If you can only post once a week, then post once a week. If you can post twice a week, post twice a week. Do not – I repeat, DO NOT – post once one week, then twice the next, then not post for a couple of weeks, then post 3 times after that. Be consistent.
9. Create a Pinterest account and start promoting your content there
Once you’ve been consistently posting for a month and have a few posts published, it’s time to start promoting your site. There are different ways you can go about doing this.
One of the best ways (in terms of cost vs result) is Pinterest. You can get SO much more traffic to your blog if you do this right. Pinterest is a search engine that people use to find information and visuals. Seeing as the fashion industry is a very visual medium, this way of reaching a wider audience work really well.
As you can link your pins to redirect people to your site, it creates a clear path for readers – like Carmel – to find you. You can learn more about this in my Blogging Guide For Beginners.
10. Join an ad network
Now that your site is appearing in search results and gaining traffic, it’s time to add some ads. You don’t need hundreds of thousands of visitors to start making income right away. Start with Google Adsense as the entry point is low, so you can begin your money-making journey asap.
As your followers grow and more people continue to visit your website, you can upgrade the ad network you are with. Joining Ezoic will bring you more income, although you’ll need to make sure you meet their requirements to qualify. Learn more about them here.
Then when you have over 50k sessions a month, it’s time to apply for Mediavine. In recent years, they have become the best-paying platform for bloggers. As their entry point for qualification is much higher, they only work with great bloggers and top brands. As a result, you can earn much more.
11. Join affiliate marketing platforms
After the 3 month mark, you can start doing affiliate programs.
Affiliate marketing is where you add affiliate links for relevant products and services to your blog. When visitors click these links and make purchases, you receive a percentage of commission as a reward. You could organize this yourself directly with brands, but that is VERY time-consuming.
It is easier to partner with an agency that specializes in affiliate services. That way, all you have to do is add the links to your blog and get people clicking.
12. Set up your social media platforms
Ideally, when you are coming up with a name for your blog, you check to see if it is available on different social media platforms. A great way to check this is on namechk.com where you can search across all popular platforms to see if your name is free.
If it is, grab it. Although you won’t be using social media channels for about 3 months. Don’t worry if you find that your domain name is available everywhere apart from one or two. You can create slight variations to keep the name.
Using our example, the site may be fasionsfinestblog(.)com but on socials it could be fashionsfinestoffcial. Then the YouTube channel is fashionsfinsestyoutube or fashionsfinestvlog. The theme is consistent, which is important. But if you can get the same name on every social network, it’s a bonus as this makes it easier to find everywhere.
Now your blog has been up and running for a while, you’ve got yourself a beautiful catalog of posts for people to see. You can now share them in a social media post along with other useful content to start building your followers. Keep in mind that you DON’T need thousands of followers to be a successful blogger. Your socials will be used more for social media marketing to gain collaborations and traffic.
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13. Create your media kit and start pitching brands
Your media kit is effectively your resumé for your blog. It is used for pitching companies that you want to work with. Just as a resumé does, a media kit contains all the relevant information needed to show how good you are and why you should be worked with.
A well-made media kit is visually attractive, directly informative, and easy to digest. Ideally just one page, but can be two if you have enough important information to share. This information includes statistics like your number of monthly visits, demographics, and click-throughs. Things that show who your audience is and why you can help with marketing campaigns products/services.
You don’t have to share every single detail. If you’re getting top results, then share them with well-known brands to get coverage. The better you look, the more people will want to work with you. When pitching, it also helps if you have some unique ideas they can use as a marketing strategy to appeal to your audience. So keep up with new trends to come up with new ideas.
14. Start an email list
At the 6 month mark, you’ll have a fully operational blog with regular posts, a consistent flow of traffic, and a couple of collaborations under your belt. It’s now time to expand. To better serve your audience, you want to create a direct line of communication with them. So far it has been a one-way conversation. This changes by acquiring your reader’s email address.
Building your email list means you can now update your Carmels directly so they don’t miss out on all the great content you share. This DOES NOT mean spamming them with every single thought that crosses your mind – save that for Twitter. An email relationship is built on trust, and your readers are trusting you not to abuse their inboxes.
Keep this line of communication available for vital updates, exclusive opportunities, and sharing the love. Break that trust and you’ll be unsubscribed in a single tap. Nobody wants that. So treat your email list like the exclusive club that it is, and act accordingly.
15. Invest in your business
If you’re serious about building your blog into a money-making machine and earning a full-time income, then you’ll have to invest. Now, this doesn’t mean spending loads of money on stuff you don’t need. If means investing in yourself and your learning.
You can learn how to become a fashion blogger on social media, YouTube, even here on this blog. If you’re just starting out then you should really check out this Blogging Guide for Beginners. It has all the important information you need to know in a step-by-step guide. It also comes with some useful extras that will speed up your progress.
Invest in things that will make you better. Books, online courses, tutorials. Most of the time the best thing you can invest is your time and energy. The better you invest these, the bigger the return will be. You can leave these for a later date, but what you learn now will make a huge difference down the road and get your there faster.
There you have it. 15 steps to get you well on your way to creating, running, and earning with your very own fashion blog.
You can find more information here in my Blogging Guide for Beginners. If you have any questions, then feel free to reach out to me on socials @savinaofficial. I love to talk about this stuff and help others create success. Happy blogging!
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